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Privacy Policy

Little Kids is committed to protecting your online privacy when visiting any website operated by us. We do not collect and keep any personal information from you unless you volunteer it, and you are 13 or older. If you are under the age of 13, we do not collect and keep personal information online, except as explained below. Please review the information below to familiarize yourself with our policies on website privacy.

A SPECIAL NOTE FOR PARENTS: Little Kids adheres to the Children's Online Privacy Protection Act of 1998 in our website. Parents, you can help by spending time online with your children and monitoring your children's online use. Please help us protect your child's privacy by instructing them never to provide personal information on this site or any other without your permission.


Little Kids doesn't require anyone to share any personal information about themselves in order to enjoy our website. That means you can visit our site without any need to register with us. However, our site may contain special sections and privileges for those that register. We do not collect any personal information from you unless it is voluntarily provided, for instance when signing a guest book, registering for contests, downloads, or free demos, completing our online customer surveys, email forms, etc. The personal information we ask for is usually first and last name, mailing address, phone number and an email address. See below for how we use this information.

We do not collect personal information online from children under 13, except Little Kids might collect some information from a child under 13, if the child under 13 sends a specific request to us, we may keep their email address in order to respond to them on a one-time basis, but such information will not be used to recontact the child and will not be maintained in retrievable form by us.

Little Kids may, in the future, offer special site activities or promotions like sweepstakes or contests that are open to children even if they are under 13. We will advise you of our new privacy policy to protect your child, and we will not ask for more information from your child than what is necessary for your child to participate in the activity.

We use the personal information we collect for the purposes indicated at the time you provide such information. For instance, if you register in a contest, we will use the registration information to notify contest winners, or if you use one of our email forms, we will use the registration information to send you a response. Occasionally, and only with consent at the time we ask for information, we might also email or mail you to provide information on upcoming Little Kids products, website updates and promotions. If you want to stop receiving such updates and product information from Little Kids at any time, just email us at Please type "Unsubscribe" in the subject line of the email. Our mailings and emails will also include information allowing you to ask not to receive such information in the future.

In special circumstances, Little Kids may give other companies access to our information database, but only if necessary to allow them to provide database or server maintenance or security or other similar services to Little Kids. If Little Kids believes that anyone's behavior on our site may damage us or our site or anyone else, we may disclose the relevant personal information in order to prevent this harm. In that case, we might try to identify the wrongdoer, contact them or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law.

A "cookie" is a small file that we save on your computer's hard drive that contains non-personal information. Our cookies help to give you faster access to pages you have already visited; they allow you to personalize your pages; and they help you to participate in some activities or events on the site. For instance, if our site was to have a scavenger or treasure hunt, and we needed to use cookies to keep track of your progress. If you leave the site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. We also use cookies to help us figure out how many people visit our site, which of our Web pages they stop at and how long they stay there. This information helps us figure out which of our web features are smashing successes and what web features might need improvement! For administrative purposes, we collect IP addresses, which is the automatic number assigned to your computer when you surf the Web. The IP address allows us to count total number of "hits" on our site. However, your IP address and cookie is not associated with any personally identifiable or online contact information like a name and address, so you and your family remain anonymous.

Little Kids does not collect information passively through cookies or other tracking mechanisms except in the circumstances described above. Cookies DON'T contain any personal information about a specific user. We don't use cookies or other non-consensual methods to take personally identifiable or online contact information about you or your family off of your computer. Except for certain activities like a treasure hunt, which we talked about above, Little Kids doesn't use cookies for direct marketing or promotional purposes. Cookies are also not used to collect information specifically about you or your family for sharing with third parties.

We want you and your family to have fun surfing our site and urge you and your family to follow common sense whenever disclosing personal information - on this site or anywhere on the Internet.

Thanks for reading our online privacy policy. We hope you have a better understanding of the many activities offered on our website and the ways in which we really are committed to safeguarding online privacy. Remember, we may change our policy from time to time to conform to changing legal requirements or to better protect your information. When this happens we will notify you of the new policy by posting it on our site.

If you have any comments, concerns or questions about our privacy policy, you may contact us by e-mail at, by mail at: Privacy Policy Coordinator, Little Kids, Inc., 1015 Newman Avenue, Seekonk, MA 02771, or by phone at: (401) 461-2997.

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